CLIENT: BCKR
TASK: Increase brand awareness and sales for BCKR, a high-end collegiate apparel brand. My team created “BCKR Bracket”, a 12-week fan participation, point-based competition spanning the college football season.
Role: creative director
By prioritizing brand engagement through unique fan experiences and social media activations, we aim to enhance BCKR’s brand recognition and website traffic by incentivizing and rewarding our fan base.
Microsite:
Creative Director - Raina Freeman
Production / Art Director - Sneha Chopra
Account Manager - Halle Harris
Strategy - Peter Zaharie
Designer / Art Director - Mariana Marquez